Mudra has effected top-level changes to strengthen its Mumbai team. It is learnt that Jude Fernandes, President, Mudra Mumbai, is being elevated as Executive Director. Replacing him as President, Mudra Mumbai, is Aniruddha ‘Ani’ Banerjee, who quit Everest Brand Solutions late last year as COO.
Time chases us all, but it has been gaining on Time magazine particularly relentlessly. So, last week, the venerable US news weekly changed its publication day to Friday from Monday and began a relaunch designed to ensure that the publication, both in print and on the web, regains its former place in the media constellation.
After having grabbed a kingsize 79% share of the Rs 15,000-crore mobile handset market in India, Nokia India has found a new way of connecting people.
Miditech, one of Asia’s leading independent production companies, is ready with another documentary. Titled ‘Super Cyclones’, the documentary will chase cyclones in different parts of the world – from coastal Orissa to the Pacific Shores of Guam to Queensland coasts of Australia. The film premieres on NatGeo on January 20 at 9 pm.
SAB and Visa International have entered into a partnership to present a unique opportunity to the contestants of ‘Fame X’ The winner of Fame X will receive a contract with Sony BMG to sing the Inspire India Cricket Anthem for the Indian cricket team competing in the upcoming ICC Cricket World Cup 2007 at West Indies.
Yum! Restaurants, which owns the Pizza Hut and KFC brands, has lost its top management team in India in one shot. The fast food retail chain's India head, Sandeep Kohli, has put in his papers, and so have director (operations) Ajay Bansal and CFO Anupam Bhattacharya.
Indya.com, the Internet portal wholly owned by the STAR Group, has launched its digital entertainment store, which makes available for download some of India’s most popular entertainment content. At launch, content from ‘Kahaani Ghar Ghar Kii’, ‘The Great Indian Laughter Challenge’ and ‘Koffee With Karan’ will be made available for download.
The initial public offering (IPO) of Global Broadcast News (GBN), owners and operators of CNN-IBN, which closed on January 18, was heavily oversubscribed. As per the NSE website, the issue was oversubscribed 48.74 times.
The later sessions of the India Digital Summit saw industry experts discussing ways to grow the mobile market in India. If the morning session of the day deliberated on the state of the MVAS (mobile VAS) industry along with discussions on mobile marketing, the second half of the day was equally enlightening with key panelists sharing their insight on certain interesting topics.
Continuing with the emphasis on mobile services and mobile services session after session on day two of the India Digital Summit held at the Capital were decoted to the issue. What makes a successful mobile marketing company in India? Experts from various fields mulled over this topic at great length.
The two-day India Digital Summit concluded on a high note. While day one focussed on Internet and broadband issues, day two saw experts discuss on issues regarding mobile telephony and mobile value added services or MVAS, which is poised to be the new buzzword in India. MVAS is estimated to touch Rs 4,560 crore in India by the end of 2008.
Meritus Analytics, a WPP data analytics consultancy company, has appointed Deena Lawrence as partner based in Singapore and George Yang Yong as associate partner in Beijing. The move is towards strengthening Meritus’ presence in the Asian region.
Car maker Skoda Auto has awarded its media duties to Motivator following a multi-agency pitch, where the company also reviewed its creative duties as well. The size of the business is pegged in the region of Rs 15 crore.
Just because digital needs attention it doesn't mean that print doesn't - print needs the same amount of focus. We have to get into brand extensions today as we are growing into something bigger than anything in the past. You can see that magazines are adding more to the main magazine. Around the world, the reason why there are such initiatives of specials and supplements is because the consumer is impatient, he doesn't want the same thing. So, we are creating the illusion of doing something new - even though we are really doing the same thing.