Dairy product company Parag Milk Foods, which operates under the brand name Gowardhan, has appointed Carat India as its media AoR. Industry sources have pegged the business in the vicinity of Rs 12-15 crore.
After a stint of two years, Neel Chowdhury has quit his role as Vice President-Marketing at CNBC Network18. Chowdhury has decided to move out of the media domain and has joined technology company Obopay, which is a mobile payment solution company, as Vice President and Chief Marketing Officer.
The Income Tax Department has empanelled Span Communications, Lowe Lintas, Ashok Creatives, Perfect 10, Pamm, Mode, Invicta, Garuda, Falcon, Disha, Centum, and Arun Sign to handle its creative duties. The current empanelment is for a period of one year. The media duties will be looked after by DAVP. The account size for both creative and media duties has been pegged at Rs 50 crore.
Shalini Dam, NCD, Grey India, has put in her papers. Dam was elevated to NCD in 2008, replacing Priti Nair then. Though no official confirmation was available at the time of filing the report, the buzz is that Ogilvy India’s Malvika Mehra and Amit Akali would replace Dam as NCD and would be based out of Mumbai.
Having completed two years in the lifestyle domain last year, NDTV Good Times is foraying into events this year. The channel aims to have around 10-12 events in a calendar year. The inaugural event is on February 12 and is titled ‘I’m Too Sexy for My Shoes’. The event has associations with leading lifestyle brands such as Swarovski, Magique, Ferragamo, etc. L’Oreal is the presenting sponsor for the show.
Bangalore-based Boutique Publishing India Pvt Ltd has come out with its first magazine, titled ‘furs, fins and feathers’ . Priced at Rs 35, the monthly is a one-stop information guide for all animal lovers and wildlife enthusiasts.
The Ministry of Railways has decided to induct Suhel Seth, CEO, Counselage, as a member of the existing Expert Committee on Railways, chaired by FICCI Secretary General Dr Amit Mitra. Seth will chair a sub-committee to provide new thinking and innovative approaches in the areas of advertising.
R Rajmohan is quitting Images Consumer Media Group, where he is currently the President and Publisher. He is set to join ‘Open’, the magazine from RPG Group, as Publisher from February 15, 2010. Rajmohan will be reporting to Sanjeev Goenka, VC, RPG Group. He has confirmed his movement to exchange4media.
GECs have never had it easy – from creating new time slots to bringing in compelling content – it is always a struggle to retain and attract eyeballs. This, combined with IPL3 set to take over TV viewing during most of March and April 2010, is seeing GECs upping the ante on lining up fresh content.