‘furs, fins and feathers’ magazine has turned a year old and with its March 2011 issue, is turning quarterly. The cover price has been increased from Rs 50 to Rs 75.
Base Corporation, a key player in the battery industry, has signed on OMD to handle its media duties. The officials at Base Corporation has put the overall size of the account at Rs 40 cr.
From anthems to on-ground activities – radio has been searing the airwaves with Cricket World Cup buzz. Red FM’s Cup’s too runneth over with cricket-related content.
Oscean India has launched SkyBanners in India for aerial advertising. The company has entered into strategic pacts with Xtravision Media Associates and Global Vectra Helicorp to further this business in India.
In conversation with exchange4media, ad-film maker Pradeep Sarkar speaks about the changing scenario of ad-film making in India, his production house Apocalypso Filmsworks and the ‘big idea’.
The Union budget was a mixed bag, seen as largely populist by many, and a exchange4media talked to digital entrepreneurs to understand how it could affect their sector.
Email marketing though still nascent in India is gaining ground. Industry experts feel that emails are a good tool for consumer retention and one-on-one dialogue for select data base.
In a short span of time, Bangalore-based ThoughtBox has bagged businesses worth over Rs 20 crore.
PerceptH has brought on Ryan Menezes as Chief Creative Officer. He moves from McCann Erickson, where he was Executive Creative Director.
Contrary to what DTH players were hoping for, the Union Budget 2011 has given no relief from higher duties on set-top boxes. Also, there are no sops regarding entertainment taxes, license fees, or customs duties.
Santoor, the third largest soap brand in India has roped in legendary leg spinner Anil Kumble to star in their latest TV commercial. Kumble follows the likes of Saif Ali Khan and Madhavan who have successfully ensured Santoor strikes the right chord with its core audience of middle-class women.