Date-wise News

Reliance Broadcast to partner with FremantleMedia owner RTL Group

Reliance Broadcast to partner with FremantleMedia owner RTL Group?blur=25

Reliance Broadcast Network Ltd (RBNL) plans to form an equal joint venture with Luxembourg-based RTL Group SA mainly for owning and operating television channels in India.

exchange4media Staff Mar 12, 2011 7:13 AM

Print ads for health insurance up 133 pc: AdEx Analysis

Print ads for health insurance up 133 pc: AdEx Analysis?blur=25

According to the latest AdEx Analysis, health/ accidental general insurance contributed to 20 per cent of print ads in Jan-Dec ’10. Print advertising in this sector grew by a whopping 133 per cent as compared to the previous year.

exchange4media Staff Mar 12, 2011 7:08 AM

Reporter’s Diary: Style, Technology and the iPad2

Reporter’s Diary: Style, Technology and the iPad2?blur=25

How do we blend creativity with technology? The combination of these two factors is what will unlock the potential and earning capacity of advertising on the web. Gopal Sathe delves into it...

Gopal Sathe Mar 12, 2011 7:03 AM

Week in Review: CWC’11, Budget keep ratings charts busy

Week in Review: CWC’11, Budget keep ratings charts busy?blur=25

Looking back at the week gone, ratings for the Budget day and CWC’11 sprang some interesting trends. e4m also analysed customised newspapers, while DD Purkayastha shared ABP’s local mantra…

exchange4media Staff Mar 12, 2011 6:58 AM

We want to be more local: DD Purkayastha, ABP

We want to be more local: DD Purkayastha, ABP?blur=25

“I think that in times to come, our strategy will be not to expand into newer markets, but rather to consolidate our position in the existing market. We don’t want to be insignificant players in many markets,” says DD Purkayastha, Managing Director & CEO, ABP Pvt Ltd.

exchange4media Staff Mar 12, 2011 6:55 AM