Date-wise News

“The people selling ‘likes’ are behaving like door to door salesmen, talking about the price of a ‘like’. It’s nonsense. What value is that actually adding though?” asks Chris George is the founder-CEO of EBS Worldwide.

exchange4media Staff Mar 19, 2011 8:14 AM

Even as the nation celebrates Holi, radio stations have lined up a series of programme initiatives to enhance the festive quotient with ‘music and masti’.

Shubhangi Mehta Mar 19, 2011 8:12 AM

Looking back at the week gone, the IRS 2010 Q4 numbers have kept the print industry all occupied. e4m’s India PR & Corp Comm Conference and Awards put the industry in the spotlight. Michael J Berland shared his mantra for ‘brand purpose’.

exchange4media Staff Mar 19, 2011 8:11 AM

A vIRuS turned the e4m office upside down...Nitin Pandey suffers the same and explains how...

Nitin Pandey Mar 19, 2011 8:08 AM

Banking and financial sector print advertising witnessed 50 per cent growth in yearly ad volumes in 2010 as compared to 2009. State Bank of India was the top most brand as well as advertiser of the banking & financial sector during 2010.

exchange4media Staff Mar 19, 2011 8:06 AM

“Information is readily available, and if you don’t share something, it’ll come out anyway. Try to withhold or spin communication and you’ll just create a bigger problem,” warns Michael J Berland, President, Penn Schoen Berland.

exchange4media Staff Mar 19, 2011 8:04 AM