“Driving this upsurge in PR is the emergence of the increasingly savvy consumer, explosive media growth, somewhat increasing segmentation (of consumers and the media) and the rise of what we call the ‘now’ web,” according to Pranav Kumar, MD - India, Bite Communications.
“Jaquar aims to establish itself firmly in the world’s top markets, to be acclaimed as an international brand. Its products have been very well received in international markets,” points out Rajesh Mehra, Director & Promoter, Jaquar.
Looking back at the week gone, it was time for further analysis of IRS 2010 Q4 data, excitement over ICC CWC’11 matches, even as the M&E industry got busy with the FICCI Frames 2011. UTV underwent a rejig this week. Ad industry veteran CVL Srinivas spoke on plans for SMG & LiquidThread.
Mutual Fund print advert registered a whopping 89 per cent growth in 2010. Maharashtra topped the percentage share at 16 per cent, with Kerala following at 12 per cent.
Euro RSCG has elevated Sushant Panda to Managing Partner & CEO, India; Satbir Singh to Managing Partner & CCO, India and Shavon Barua to President, West & South-India.
With summers around the corner, Tasneem Limbdiwala gives a peek into what is on the e4m cards...
Momentum is building up for the second Indian Digital Media Awards 2011. Mahendra Swarup, Chief Mentor, Smile Interactive Technologies Group, and Shashi Sinha, CEO, Lodestar UM India, will co-chair the Jury this year.
“I don’t see any point in running around and trying to get accounts from day one just because one is new to the agency or has contacts with the market. The system needs to be able to deliver that automatically,” says CVL Srinivas, MD, LiquidThread (APAC) & Chairman, SMG, India.