Billboard of the week: Vodafone full talk time
“The visual elements on the billboard were clear and so was the brand,” says Ashish Phatak, Group Creative Director, DDB Mudra
Date-wise News
Social Wavelength wins social media duties of GreenDust
The brand plans to communicate how it is converting potential e-waste into quality offerings to customers via social
Quick five with Uday Verma on DAS Phase II
I&B Secretary Uday Kumar Verma is confident of meeting the Phase II DAS deadline and says that most problems faced in Phase I have been ironed out
Digital Law & Kenneth ropes in Jeetendra Pradhan
Pradhan joins as Creative Director. His last stint was with Ogilvy Lenovo Hub, Bangalore
i9 Communications bags PR biz of Bighdey Nawab
The agency will aim to create a brand aura for Bighdey Nawab amongst food lovers and generate brand recall
Big idea vs. right strategy
Sharp, effective ideas will only come out of creative minds if the right strategy has been fed into them; both often live together, say experts