`Date-wise News`

SmartMAD offers advertisers several options by providing targeted serving capabilities on premium & long tail publisher properties

The channel has allocated 60% of marketing spends on TV & cinema platforms, while 40% spends will be on print, digital, radio and outdoor

Marketers need to dream digital so they can connect with consumers on a daily basis, say experts, who also stress on personalisation of content

Today, space is no longer only the physical location of business, but any space where consumers can access it, says D Shivakumar, SVP - IMEA, Nokia

Cash-on-delivery, return policy, special online-only deals, additional discounts are drawing shoppers to the net, says Rage Comm’s Aruna Kamath

Read all the people movements and developments that made it to the headline last week