Small businesses related to music, movies, education and food as also bigger brands can use YouTube’s latest offer to create a multiplier effect
To fight increasing competition from low cost Android devices from Samsung & Micromax, Nokia launches Asha 501
In its latest mobile innovation, Standard Chartered Bank to go to Mt Everest to prove that banking is, quite literally, possible on the go with its mobile app Breeze
Most channels after IPL come up with shows that do not experiment, and rely on set audiences and set mindsets, which is not good for the growth of the industry
No matter how brilliant a creative idea is, its final resting place is the execution guy’s shoulder, says the Associate Partner & Dir, Ops, Pulp Strategy
In his new role, Kathuria is spearheading HT Media’s venture into emerging ecosystems of mobile and social media
The PM’s quick reaction to the dastardly crime of the brutal rape of the 5-yr-old girl in Apr was a far cry from the Dec 16 gang rape, observes Annurag Batra of e4m
Content, appointment viewing and differentiation are significant factors that need to be paid attention to for this category, say experts
Aiyer will oversee all mktg verticals of the JV – both consumer & trade, in addition to providing strategic and marketing solutions for History TV18
MashUp will work with brands to connect with consumers on digital and social media platforms using customised and differentiated content
I think that two things would drive data consumption in the future. One would be videos and the second would be gaming. For carriers like us, developing a business model and capitalising on these two factors would be a game changer.