`Date-wise News`

Guest Column: "Brands should focus on marketing for women, not to them"

According to Karthi Marshan, Head Marketing, Kotak Mahindra Group, this begins with attempting to understand women's problems and developing products and services that address those problems

Karthi Marshan Mar 12, 2014 10:11 AM

LS Polls: Political parties draw out social media & advtg battle plans

The battle between the Congress, BJP & AAP is being fought out as senior admen & media planners join the fray to manage their social media & advertising strategy ahead of the Lok Sabha elections

Henna Achhpal Mar 12, 2014 9:59 AM

Countdown for IMPACT Top 50 Most Influential Women begins

The much awaited list is all set to be unveiled on March 19, 2014 in Mumbai at a glittering evening hosted by Colors

exchange4media Staff Mar 12, 2014 9:52 AM

The industry will sort itself out on TV ratings: Mark Eyers

The APAC CCO of kids genre at Turner International also feels that originality, physical humour & animation are the core parameters before finalising content for the Indian market

Abhinav Trivedi Mar 12, 2014 9:27 AM

We are aggressively building Ten Sports in the digital space: Rajesh Sethi

The CEO of Ten Sports believes that digital is where the future lies and that apart from acquisitions, user engagement plays a key role in getting viewer traction

Abhinav Trivedi Mar 12, 2014 9:14 AM

Skybags ups the style quotient in new TVC

The TVC, conceptualised by L&K Saatchi & Saatchi, is breaking today. The object is to highlight the shift in Skybags' imagery from being a luggage brand

exchange4media Staff Mar 12, 2014 8:32 AM

JWT completes 150 years in advertising

The agency has announced a year-long programme of events & activations to highlight its pioneering spirit & rich history around the world as it celebrates its 150th anniversary

exchange4media Staff Mar 12, 2014 8:17 AM