According to media experts, the print industry has been without a currency for a long time now due to which planners & marketers are relying on dated information, which can prove to be costly
According to the HUL Chairman, while technology & innovation will be the hardware that drives future ready organisations, a values-led & purpose-driven leadership is the software that will drive sustainable growth
Currently, My Josh houses eight communities and provides a networking platform for students & test aspirants to share knowledge, exchange resources and get answers to their queries on various topics
Brands like Coke, Adidas & Airtel among others find immense opportunities to associate with FIFA World Cup to tap into a newer & a larger consumer base with the rising followership of football in India
Sanjay Pugalia has been made Editor-in-Chief of the new channel. The marketing campaign of the channel, designed by O&M, is centered around the thought "The mother tongue of business"
As part of a global pitch, British Airways has chosen Carat for its media agency alignment. A high voltage media campaign is also scheduled to go on-air soon and Carat is already working on the plans
Human Rights violations is not something new in Egypt and has taken a serious turn for the past couple of years, leading to great condemnation from world leaders, says exchange4media's Annurag Batra
India remains the most engaged country on FIFA official Facebook page. Booming brands on Facebook are Cadbury Dairy Milk Silk (+65K new likes), ebay India (+64k new likes)
It was also ranked 25th Best Company to work for, 3rd for Rewards & Recognition, 2nd for 'Engaging Frontline Staff'& 3rd for 'Fairness in Performance Management System'
JWT will handle Naturals' marketing campaigns across TV, print and online. The social media campaigns will also be managed by JWT's digital arm
Guha Thakurta and Kamble come on board as Associate ECDs. They will be based at the Head Office in Mumbai and will work closely with Chief Creative Officer RajDeepak Das
On investment & fundraising plans, Selvaraj has said that ChefHost has closed its internal seed funding round. ChefHost is an online marketplace that connects specialty chefs & customers for exclusive private dining
Lulla was with the organisation for nine years. Confirming the news to exchange4media, he said that his stint with the organisation was "very good, outstanding and enviable"
iContract, the digital agency offering from Contract Advertising, has been awarded the digital duties by Sony Music Entertainment, India following a multi-agency pitch