Leveraging OOH, the retail giant from Tata Sons recently came up with innovations conceptualised by MOMS in Mumbai, Delhi & Bangalore that sought to give a larger than life look to the range of products available
The Sony Music Segmentation Study introduces a first-of-its-kind consumer segmentation model called ‘FECI’ & reveals insights on the music consumption habits & trends across different consumer segments
A global shift around marketing & communications is taking place. Brands are asking the right questions from their media agencies. But digital media agencies in India still have a long way to go, says the MD of Zeno Asia
This announcement is part of the ongoing process for enhancing the future strategic focus. The aim is to provide data-driven value creation for the growing Indian publisher industry
Christened ‘Raju Ban Gaya Director’, the short-movie making on mobile contest offers a chance to aspiring film directors to intern with Bollywood director Imtiaz Ali in his next venture
Spencer Stuart, one of the world’s leading executive search firms, is designing the ‘Entrepreneurs At Work’ programme as well as the selection process. Twenty young professionals will be hired for this programme
‘Ah My God’ is Mercedes-Benz’s first ever TVC specific to India, unveiled ahead of the launch of its CLA 45 AMG compact sedan in India. The campaign has been conceptualised & produced by CreativeLand Asia
Aaj Tak has entered into an exclusive tie-up with the Ajay Devgn-starrer to leverage on the larger than life role of Singham’s character in the film for promotions of its show – ‘Halla Bol’ – on the channel
The Widmeyer parent company brings full service capabilities and digital expertise. Finn Partners joins more than 65 PROI partner agencies, whose combined 2013 net fee income was reported at $525 million
ZEE's Q1 revenues were generated primarily from advertising sales and subscription revenues. ZEE's advertising revenues during the quarter stood at Rs 6,221 million
Google Analytics Premium (GAP) is an analytics solution made with large enterprises in mind. iProspect Communicate2 has developed a team of certified marketers to offer complete GAP support
There are multiple platforms and different sources of news. The world has gone digital and the question is where do we go in this digital world? The big challenge for all media organisations is how the ones that were big TV networks are converging their assets and how they are prioritising their digital platforms. Across these multiple platforms, we have this global conversation going which has to be captured.