Date-wise News
LIQVD ASIA wins GAIL digital communication mandate
"None of our competitors have adopted a clearly defined positioning" Ashim Chatterjee
In October 2015, Aditya Birla Group forayed into e-commerce space with its new fashion portal called abof.com, which sells about 55 brands including those of the parent group. Ashim Chatterjee, Chief Marketing Officer, abof.com, tells us about the brand’s marketing strategy, competitors in the space and more
Dish TV’s Salil Kapoor slated to join Hooq as Managing Director, India operations
SPN acquires exclusive broadcast rights of MCL for the Indian Subcontinent
Rewind 2015: Guest Column: Mobile is a personal device. How personalized is your marketing strategy? Ankit Rawal
S Group Insights: Future Group emerges leading advertiser in retail category across all platforms in 2015
As compared to 2014, Future Group has increased its focus on Print platform as well as Radio platform in 2015; whereas on Television platform it has reduced advertisement duration. Future Retail Ltd. has also increased promotions on Print platform by 80%, whereas on Radio platform it has increased by 37% and on Television platform the group has reduced their ad duration by 8%.
Bharat Matrimony asks 'Why Just Huzaron mein ek?'
Dish TV's Salil Kapoor slated to join Hooq as Managing Director, India operations
Rewind 2015: Guest Column: Mobile is a personal device. How personalized is your marketing strategy? Ankit Rawal
S Group Insights: Future Group emerges leading advertiser in retail category across all platforms in 2015
As compared to 2014, Future Group has increased its focus on Print platform as well as Radio platform in 2015; whereas on Television platform it has reduced advertisement duration. Future Retail Ltd. has also increased promotions on Print platform by 80%, whereas on Radio platform it has increased by 37% and on Television platform the group has reduced their ad duration by 8%.