Date-wise News
As the global trends are emerging in favour of various digital platforms, the company is now intending to concentrate on the entire entertainment value chain of content creation from TV to films to live events, its annual report stated
exchange4media Staff Jul 6, 2016 5:50 PM
Schlickum joins Wunderman from Xaxis, a WPP-owned global digital media platform, where he served as CEO for the EMEA region.
exchange4media Staff Jul 6, 2016 5:02 PM
TV Today Network has announced a major reshuffle with the elevation of Rahul Kumar Shaw as Chief Revenue Officer (CRO) for the entire network. In yet another move, the network has elevated Vivek Malhotra to Group CMO role
exchange4media Staff Jul 6, 2016 4:43 PM
The visiting delegates had an elaborate discussion with the PM related to various issues. In turn the PM also briefed them about the government’s initiatives and upcoming plans
exchange4media Staff Jul 6, 2016 2:57 PM
The account will span across over 35 countries with a key focus on US, China, UK, Italy, France, Germany, Hong Kong, Korea, Australia, Canada, Spain, Mexico and Brazil. It will cover the full range of media including social and programmatic. Havas Media will take over responsibilities from incumbent agency Zenith Optimedia from January 1, 2017
exchange4media Staff Jul 6, 2016 2:46 PM
Bollapragada is an English Literature and Psychology student with 17 years of experience in media. She has excelled as an actress in the cult hit “The Angrez” to acting in widely watched films “Chandamama Kathalu” and “Mugguru” besides being Creative Manager for top animated shows like Mighty Raju, Arjun and Chhota Bheem
exchange4media Staff Jul 6, 2016 2:33 PM
Post the tremendous success of the Tamil channel Put chutney, Culture Machine, India’s largest digital media company, is on its way to strengthen the content creation space in South India by acquiring popular youth Telugu channel Viva. Viva’s content resonates with the youth of Telangana, Andhra Pradesh and the expat community alike
exchange4media Staff Jul 6, 2016 1:48 PM
The agency was appointed after a multi-agency pitch and was chosen for presenting a communications strategy that was forward-looking and in line with the expectations of the company
exchange4media Staff Jul 6, 2016 1:37 PM
Venkatesh was earlier associated with HT Media Ltd as its Chief Learning Officer
exchange4media Staff Jul 6, 2016 10:51 AM
Susan Chao will jointly report to A.P. Lin, CEO of GroupM Taiwan, and Amrita Randhawa, who is promoted to the role of CEO, Mindshare Greater China
exchange4media Staff Jul 6, 2016 9:38 AM
English movie genre space on television is surely getting traction with its focussed premium audience but it has its own challenges for broadcasters
Madhuwanti Saha Jul 6, 2016 9:06 AM
Roy will join the consulting start-up as the Chief Executive Officer and looks to lead the nascent consulting boutique into the next stage of growth
exchange4media Staff Jul 6, 2016 8:57 AM
This re-engineering exercise was conducted after a large scale reader survey (over 1.5 lac readers) across India
exchange4media Staff Jul 6, 2016 8:50 AM
Wellness Forever, together will Digital Republik will be able to reach a wide cross-section of people, and provide consumers with premium health and lifestyle products
exchange4media Staff Jul 6, 2016 8:44 AM
Wellness Forever, together will Digital Republik will be able to reach a wide cross-section of people, and provide consumers with premium health and lifestyle products
exchange4media Staff Jul 6, 2016 8:44 AM
Godrej Security Solutions has always gone beyond inducing fear but rather using quirk and humour to encourage adoption of home security solutions
exchange4media Staff Jul 6, 2016 8:13 AM
The round was led by US based Stripes Group, and saw participation from all existing investors - Network 18, Accel Partners, and SAIF Partners to further strengthen BookMyShow’s position as the largest online entertainment ticketing platform in the country
exchange4media Staff Jul 6, 2016 8:07 AM
Collaboration pays. The more collaborative the agency, the greater the benefits, but clients must remember that they too must be prepared to play their part in this, writes Jeremy Caplin, CEO, Aprais Worldwide
Jeremy Caplin Jul 6, 2016 8:06 AM
The market for Water Purifiers in India is projected to grow at a CAGR of over 21% through 2020. Major players currently dominating the water purifiers market on TV ad space in India include Hindustan Lever Limited, Eureka Forbes Ltd and Kent RO System Ltd
exchange4media Staff Jul 6, 2016 8:04 AM
Brands across India, Pakistan & Bangladesh come together on Eid to engage with the audience through their campaigns promoting the need to do good
exchange4media Staff Jul 6, 2016 8:01 AM
Banks are experimenting with transferring money using IDs connected with social media platforms while mobile wallet apps are using platforms like Whatsapp to carry out transactions. Facebook Messenger may soon be an option for users to make transactions between accounts
exchange4media Staff Jul 6, 2016 8:00 AM
