Date-wise News
The new media-communication arm willfocus on bringing path-breaking brand solutions for the new-age consumer
exchange4media Staff Jan 17, 2017 4:45 PM
The DTH provider has launched a series of special offers for Jawansand their families as part of its campaign to laud their indomitable spirit
exchange4media Staff Jan 17, 2017 4:43 PM
Rangnekar led the firm as its CEO for over 10 years before taking over as its Chairman in 2015
Ruhail Amin Jan 17, 2017 4:36 PM
The company plans to set up more offices worldwide in the near future.
exchange4media Staff Jan 17, 2017 2:33 PM
Prabhu is an extremely valuable addition to team EPS in this phase of transformation, says founder Mani Mamallan
exchange4media Staff Jan 17, 2017 1:15 PM
Latest Disney, Disney.Pixar, Marvel, and Lucasfilm movies will now be available on Hotstar in India via SVOD
exchange4media Staff Jan 17, 2017 12:07 PM
The Advertising Club and the Advertising Association of India will release the campaign to call for entries on January 19, 2017. The entries would be judged by an elite jury and the winning entry would be produced as a multimedia campaign and released ceremoniously on April 7 at the Goafest
exchange4media Staff Jan 17, 2017 9:17 AM
The network's director general, Supriya Sahu said in media reports that Doordarshan also plans to come out with new set-top boxes having MPEC-4 technology
exchange4media Staff Jan 17, 2017 9:00 AM
In cinema advertising is fast emerging as an important channel for brands to target audiences effectively and the segment is already pegged at over Rs 500 crore
Ruhail Amin Jan 17, 2017 8:46 AM
As Hotstar has entered a new studio partnership with Disney India, Ajit Mohan, CEO, Hotstar tells us more about the deal, reception to its premium service and tackling India’s low internet speed
Madhuwanti Saha Jan 17, 2017 8:44 AM
Understanding of media buying and planning in digital is a lot different than in mainline. The basic skillsets required have changed drastically, while mainline was all about relationships and bulk buying, digital is completely driven by platforms, analysis and targeted buying. Hence it becomes all the more important for brands to think of both these factors at the same time, writes Rohan Mehta, CEO, Social Kinnect
Rohan Mehta Jan 17, 2017 8:25 AM
The new logo repositions Frontline as a young and fashion-forward brand
exchange4media Staff Jan 17, 2017 8:22 AM
In previous years, all app categories grew in tandem, however, the story is different now with session and time-spent growth in some app categories occurring at the expense of others
exchange4media Staff Jan 17, 2017 8:20 AM
Facebook is launching multiple programmes to collaborate with and learn from the news industry on how best to share and present news on the social media site
exchange4media Staff Jan 17, 2017 8:18 AM
Sony Pictures Networks India has set its eye on achieving leadership in the Hindi music space and grabbing a large market share with the launch of it second music channel, Sony ROX HD
exchange4media Staff Jan 17, 2017 8:16 AM
Days after global e-commerce major Amazon was forced to stop the sale of Indian flag doormats, flip-flops depicting the face of Mahatma Gandhi appeared on the site triggering fresh outrage on Sunday
exchange4media Staff Jan 17, 2017 8:10 AM
