Pitch CMO Summit was attended by senior marketers from various domains including Ravi Desai of Amazon, Siddhartha Banerjee of Vodafone, Amit Tiwari of Havells and Vivek Sharma of Pidilite, among others
At the heart of the new #SayYesToTheWorld campaign is Lufthansa’s mission to inspire people to explore, see the world, and open their minds to new experiences.
The sticky banner appears to show up in YouTube pre-roll ads of other brands, like a standard in-video banner. And the adhesive power of the banner is so strong, that even the characters in the ads can’t escape it.
Conceptualized and executed by GREY Group, the latest campaign for ENO demonstrates how the sudden onset of acidity can not only disrupt an otherwise fun moment, but has the potential to derail the celebrations that await.