Brand Factory unveils digital IP, Brand Stock Exchange
In a campaign promoted by IdeateLabs, the retail chain has announced discounts in a bidding format
Date-wise News
Allen Solly asks women to ‘#Own Your Shape’
With this campaign — conceptualised by Ogilvy — the brand expands into the size-inclusive fashion market by upholding body positivity
Recap: The Week That Was
We bring you a round-up of the stories that made headlines this past week
Panasonic launches new campaign with Neha Dhupia and Angad Bedi
The series of digital films will be available on YouTube, Facebook, and Instagram
Why the heart of a PR agency should be driven by content: Asif Upadhye, SPRD
Upadhye, Director of SPRD, explains how the story of a brand can be best conveyed when words frame the right narrative
For Kamal Krishnan 'me time' is about Bullet rides, books and binge-watching on Netflix
ChillOut: Kamal Krishnan PS, National Head, Integrated Media Solutions, Mathrubhumi, reveals his passion for taking the road less travelled and desire to pursue theatre professionally
Mahindra Scorpio celebrates fearlessness with ‘Dhaakad’
The film, conceptualised by Flying Cursor Interactive, brings alive the adventurous spirit of Scorpio buyers across India
Gatorade’s new digital campaign celebrates PV Sindhu’s BWF World Championship gold
The #SweatForGold campaign highlights the hard work and rigour that prepares an athlete for a championship
Figaro seeks approval from grandmoms in new campaign
As part of the campaign, spearheaded by Mirum, Figaro invited grandmothers from all over India to review traditional delicacies cooked in olive oil
Magicbricks says 'Pata Badlo' with Ayushmann Khurrana and Kriti Sanon
Conceptualised by RK Swamy BBDO, the 360-degree campaign will run across TV, print, outdoor, digital and social media