BARC India names News 7 and BFlix Movies offenders of viewership malpractice
While News 7 is a 24x7 Odia news channel, Bflix Movies is a free-to-air movie channel
Date-wise News
Bajaj Finserv’s new campaign on flexible loans uses gamification to drive user engagement
The new #LoanFlexibleHai campaign running from December 1 to December 16, allows consumers to learn more about flexible loans by playing an interactive game
Uber Eats partners with Ipsos to study the ‘Food Moods of India’ and empower F&B industry
The report reveals how urban India loves bahar ka khana - 48% of Indians prefer ordering in with convenience. It also reveals how delivery is big, equaling dine-out and takeaway put together
Recap: The Week That Was
We bring you a roundup of the news that made headlines this past week
Crompton's quirky ad introduces its new range of water heaters
The ‘Perfect Hot Water’ campaign will be first launched on TV and amplified through other mediums across cities
Why So Serious?
A weekly fun feature by The Digital Fellow on special days of the month
Anushka Sharma launches #HappyTweets campaign to inspire positivity on Twitter
The actor kick-started the campaign with a Tweet, sharing the customised #HappyTweets emoji
Life Insurance Council talks of ‘Sabse Pehle Life Insurance’ in McCann India campaign
The campaign will use both conventional & digital mediums; advertisements to be adapted in 11 languages
Ayushmann Khurrana ups humour quotient in Balaji Wafers’ campaign
The campaign ‘Kam Hawa, Wafers Zyaada and Flavours Wah Wah’ comprises three films and has been conceptualised & executed by Publicis Beehive
YouTube unveils most watched ads in 2019 for India
While Kia Motor’s ad for Seltos is on top, other ads on the leaderboard include Samsung’s Good Vibes App ad and Pepsi’s Har Ghoonth Mein Swag Hain
Rohit Sharma takes the lead in #UnfriendshipDay campaign with Kieron Pollard
Star Sports unveils final TVC as part of campaign for Paytm India vs West Indies series