Pepsi breaks records on TikTok with #SwagStepChallenge The Challenge broke all records on the app and saw over 5.4 billion views and over 1,00,000 user-generated videos over a four-day period e4m Desk Dec 28, 2019 4:05 PM
Kaushik Izardar moves on from Asia TV, London Izardar joined the group in September 2018 as Chief Operating Officer e4m Desk Dec 28, 2019 12:07 PM
HUL to split top role; Sanjiv Mehta to retain MD post: Report Hindustan Unilever will be bifurcating the role of current chairman and MD Sanjiv Mehta to meet requirements of SEBI, says media report e4m Desk Dec 28, 2019 10:30 AM
Recap: The Week That Was We bring you a roundup of the news that made headlines this past week e4m Desk Dec 28, 2019 9:03 AM
IRS 2019 Q3: State-wise market leaders for dailies As per the survey, Times of India, Hindustan Times, Hindu and Telegraph are in the lead positions e4m Desk Dec 28, 2019 8:58 AM
Casio India collaborates with Jacqueline Fernandez to launch new Baby-G campaign The #QuitTheComfortZone campaign targets the modern, new age women of today who enjoy experimenting with their fashion and lifestyle e4m Desk Dec 28, 2019 8:43 AM
Why So Serious? A weekly fun feature by The Digital Fellow on special days of the month The Digital Fellow Dec 28, 2019 8:43 AM
IRS 2019 Q3: Traditional media consumer base intact despite growth in internet consumption While internet numbers are promising, data on the rest of the media is reflective of stability in consumption pattern, says the survey e4m Desk Dec 28, 2019 8:29 AM
Swiggy and Lowe Lintas’ TV & digital ads capture evolving food culture of Indian homes The campaign focuses on how consumers can complement their favourite home-made food with deliveries from Swiggy to elevate their meals e4m Desk Dec 28, 2019 8:14 AM
Mullen Lintas creates region-specific ads for TATA TEA Premium The agency created the first film based on UP and Delhi, with region-specific insights from both the markets e4m Desk Dec 28, 2019 8:12 AM
Kotak Life launches #PooraPlan campaign featuring Vinay Pathak Conceptualized and executed by Wunderman Thompson, Kotak Life's new campaign highlights the importance of a 'complete life insurance plan' e4m Desk Dec 28, 2019 7:59 AM
Ogilvy and Uber Auto’s latest brand campaign reaches out to working women The new Uber Auto campaign addresses the challenges women face while commuting to work e4m Desk Dec 28, 2019 7:56 AM
Fujifilm unveils new digital campaign with Alia Bhatt for Instax range of cameras The film is part of the campaign targeting millennials looking to capture their perfect moments on Instax camera e4m Desk Dec 28, 2019 7:55 AM
MRUC releases IRS 2019 Q3: Overall media reach up with digital leading growth trajectory The IRS 2019 Q3 data is a rolling average of the last quarter of IRS 2017 and three quarters of IRS 2019 e4m Desk Dec 28, 2019 7:11 AM