The launch episode for Season 2 was aired over 4.5 hours compared to 3 hours in the first season, resulting in Asianet garnering 1468 impressions compared to 1216 impressions during season 1
The campaign has been conceptualized and executed by Schbang and encapsulates the innate characteristics of Bumrah himself - be it on-field or off the field
Ola has also unveiled a digital film that highlights how driver-partners are real-life heroes in spite of the trials they may face in their everyday lives