The brand has focused on digital amplification across social media platforms in collaboration with Akshay Kumar and key influencers such as Miss Malini, Chef Ajay Chopra and Deeksha Joshi
Sharma the Head of Marketing at Xiaomi India explains how in just five years, the brand beat competition to become number one in India with its high-quality-yet-honest-pricing & fans-first approach
At the Pitch CMO Summit - Mumbai 2020, Chris Hirst, Global CEO, Havas Creative, spoke on leadership, organisational culture, cynicism and aligning culture to the purpose of a better bottom line