ixigo and Sanjay Mishra celebrate start of train journeys in ‘Naye Safar Ki Shuruaat’
The 2-minute campaign has been conceptualised and produced in-house
Date-wise News
Patrika Group’s Keynote Salon sees industry leaders answer queries on social media
Personalities answered questions raised by common people on Patrika’s Facebook pages
Kalyan Jewellers launches #MuhuratAtHome campaign for lockdown weddings
The brand campaign TVC is expected to launch in June and will run through the season
Greeting people with salaam-namaste is stylish, say Salman Khan and Pepsi
Brand unveils special initiative to encourage social distancing while greeting each other
Recap: The Week That Was
We bring you a roundup of the news that made headlines this past week
‘State of heightened awareness & behaviour related to survival and safety’
Guest Column: Shaziya Khan, National Planning Director, Wunderman Thompson, dwells on the ‘justified’ little luxuries we can afford at this time
Slice comes up with digital campaign - #SliceKiPeti
The campaign focuses on collaborating with social media influencers like Bharti Singh, Sonam Bajwa and Kusha Kapila
Papers need hike in cover price as well as monetisation of digital content: Probal Ghosal
Ghosal, Director- Amar Ujala Limited, talks about the adoption of digital subscription model among Hindi and vernacular papers
e-Content Jam: ‘Ethical marketing to be key in post-COVID times’
At the e4m e-Content Jam, a panel of industry experts discussed strategies to stay relevant, sensitive and true while creating content in these Covid times
e-Content Jam: 'Give relevant and good content to audience, they will surely engage'
Shantanu Bhanja, CEO, Consumer Products, Pidilite Industries, talks about their initiative #CraftingMemories launched during the lockdown
We got 100X value back with our investments in Ramayan & Mahabharat: R S Sodhi, Amul
As part of e4m’s e-Content Jam, R S Sodhi, MD, Amul, spoke about how Amul continues to maintain brand salience in these difficult times and much more
e-Content Jam: Why influencers have become crucial for brands in lockdown
In the virtual conference, industry leaders share how they have reached out to their consumers in these trying times
ITC Hotels launch responsible dining experiences with Swiggy
ITC Hotels has partnered with Swiggy to offer diners responsible dining experiences in the comfort of their home
HUL contributes 29 ventilators to Govt hospitals in Maharashtra
The ventilators are being delivered to the Thane Health Department for use in several hospitals across the state