Conceived by Taproot Dentsu, the 'Abnazdeeki dukaan, aapka bank' campaign will have a 360-degree media mix including TV, print and outdoor which will be rolled out in a phased manner
The launch film was conceptualied by Redmi Marketing team along with Momo Media
Digital film ‘Sabse pehle kya karega?’is conceptualised by Sideways
This campaign features celebrated hairdressers like Ambika Pillai and Jawed Habib along with celebrities Lisa Haydon, Sophie Choudry and others