Jay Pandya, Head Content Acquisition and Partnership Zee5, steps down
Pandya joined Zee5 in 2015, prior to that he was working as Director Client Acquisitions, TAM Media Research
Date-wise News
Spends on Covid-19 vaccination campaigns can be considered as CSR: MCA
Spending of CSR funds for carrying out awareness campaigns, programmes or public outreach campaigns on Covid-19 vaccination programme is an eligible CSR activity, stated the latest MCA notification
Former BARC CEO Partho Dasgupta admitted in JJ Hospital
Family says Dasgupta is critical and has been shifted to ICU this morning
Recap: The Week That Was
We bring you a roundup of the news that made headlines this past week
Lenovo India incurred advertising promotional expense of Rs 173.38 cr in FY20
Total expenses were reported at Rs 8,996 cr compared to Rs 7002.29 cr in the previous fiscal
Impact Digital Power 100 list of top digital pioneers unveiled
The list honours the top leaders who have contributed to India's thriving digital ecosystem
BARC's news ratings blackout may extend for 3 more months: Report
The original deadline for the twelve-week suspension was Friday
Dairy Milk Silk Mousse is a 'scoop into chocolate heaven' says Mondelez's new campaign
The new offering from Cadbury Dairy Milk Silk is being launched with a high-intensity, multi touch-point IMC campaign
How has Covid reshaped the marketing funnel? Find out from the experts at e4m Conclave
The panel for January 18 will comprise Shivam Ranjan, Deepali Naair, Saurabh Varma and Samyukta Ganesh Iyer. Vani Gupta Dandia will be the Session Chair
Everyday objects talk about mental health in Future Generali India Insurance's campaign
The multi-video campaign showcases how releasing strong emotions on inanimate objects are early signs of mental illness
Nestlé Milkybar launches new campaign using personalised augmented reality technology
Conceptualized by Wunderman Thompson, this campaign encourages children to learn good values and habits through playful fun