Through the campaign, Rupeek aims to ‘inspire’ the common man and woman to take pride in using their gold to access credit in a safe, personal and tension-free manner
After trending on Twitter, Kapoor deleted the news soon after.
The campaign has been conceptualized by Ogilvy India
It further stated that Asia Pacific will have 69.8 crore SVOD subscriptions by 2026, up from 50.2 crore at end-2021
IAMCR is a worldwide professional organisation in the field of media and communication research.