Amazon’s Ved Agarwal joins True Elements as Head of Marketing
Prior to Amazon, Agarwal served a four-year stint at Marico Limited
Date-wise News
Neeraj Chopra shows how he stays '#HarWaqtKeLiyeTaiyaar' in Tata AIA’s new brand campaign
The first in the series of multiple communication pieces, premiered recently on YouTube
Puneet Dhiman quits Google to Join Bella Vita Organic as Director, Marketing & Growth
Dhiman’s primary responsibilities revolve around leading the marketing endeavours and revenue growth
Vasudha Misra appointed Regional Creative Officer, Delhi Lowe Lintas
Misra joins Lowe Lintas from BBH India where she worked as ECD
Prasar Bharati to completely phase out obsolete analog transmitters by March 2022
The phase out of ATT is expected to result in savings of around Rs 100 crore in operating expenditure annually
Nippon Paint becomes associate sponsor of Chennaiyin FC for fifth time
The team began their association with Nippon Paint ahead of the 2017-18 season
WPP reopens office with 20% capacity, inaugurates new complex in Gurugram
Employees will be called in on a rotational basis
Kaya marks 18 years with new identity
Launches new campaign ‘Beautiful is You’
The Mavericks India wins communications mandate for Yellow.ai
As part of the engagement, The Mavericks will develop the communications strategy for the brand
upGrad named Presenting Sponsor of SET, Co-Presenting Sponsor on SonlyLIV for Shark Tank
This association aligns with the brand’s vision of powering career success for the workforce, the brand said
TenderCuts elevates Sasikumar Kallanai, Varun Prasad Chandran and Venkkatesan R
The three who led different verticals of TenderCuts and spearheaded several key projects have been elevated as Co-founders
For IPL, Upstox launches 3 new TVCs under ‘StartKarkeDekho’ campaign
The TVCs depict investing through Upstox is simple and seamless
Surya unveils new ad campaign featuring Shankar Mahadevan
Conceptualized by Ogilvy and Mather, the campaign is a part of Surya’s ongoing brand refresh
Livpure Sleep’s campaign shows how to get rid of the curse of sleeplessness
The first film of the campaign was launched on Oct 09 and the second and third film will be launched on 15th and 17th of October
Karishma Shah joins Polycab India as Head of Corporate Communications & Public Relations
Shah’s previous stint was with Pidilite Industries
Instagram launches first brand campaign in India
‘We Are In the Making’ is a 360-degree campaign by DDB Mudra
Media & entertainment space gets new PE fund, raises INR 500 crore
The advisory body includes industry veterans and financial services experts like Prahlad Kakkar, Raadhika Sarathkumar, Ramnath Pradeep & Rajesh Gupta
Taboola, dentsu India ink three-year partnership deal
dentsu India will leverage Taboola’s offerings to reach consumers at scale across premium editorial sites
'Ratings and reviews on social media decide consumer's purchase nowadays'
At e4m's 5th Content Jam, Suparna Mitra, CEO, Watches & Wearables Division, TITAN, discussed how content marketing has become a challenge due to the growing influence of social media platforms
PUMA India names Smita Balram as Head of Corporate Communications
In her new role, Smita will further build PUMA’s communication strategy and efforts while driving the PR narrative for the brand
Godrej Appliances reinforces commitment to keep India healthy
The new TVC comments on how Godrej has been at the forefront of not only providing refrigeration solutions for homes but also supporting India's Covid vaccine cold chain
Great brands solve great conflict: Ajay Dang
At the fifth edition of e4m Content Jam, Dang, Executive President, Head- Marketing, Aditya Birla Group, spoke about the company's adoption of a consumer-first strategy for content marketing
Prashant Sharda quits Comviva to join Pocket FM as VP — Strategic Partnerships
At Comviva, he was Head of Global Subscription Revenue & Ad-Tech — MENA, SEA & SAARC
The Ad Club Bangalore announces Big Bang Awards 2021
The awards will acknowledge excellence in the areas of creative, media, digital and marketing
Amitabh Bachchan terminates Kamala Pasand endorsement
Bachchan has dissociated himself from the brand after realizing that it falls under surrogate advertising
Fujifilm India elevates Arun Babu
Babu is now the Head of Division - Electronic Imaging, Optical Devices and Instax Division
Kriti Sanon stars in Yardley's fresh spot
Sanon is the brand ambassador for its new campaign conceptualised by Contract Advertising
Quirk, cordiality and king-sized class: A look at India's Maharaja of mascots
With Tata winning bids for Air India, the nation looks forward to welcoming the unflappable Maharaja again. Here's looking back at some of the best Air India ads featuring the royal mascot
How small & regional brands are hitting it big through IPL team sponsorship
Here's a list of 10 such brands that have partnered with one or more IPL teams this season
ZEEL gets time till Oct 22 to file reply to Invesco plea in NCLT
The Mumbai bench of NCLT passed this order after appellate body NCLAT ordered the tribunal to grant reasonable and sufficient opportunity to ZEEL to file its reply
Sun TV Network to launch Marathi GEC on 17 October
In 2019, Sun TV Network had put the launch of Sun Marathi on hold due to slowdown in the economy
MIB grants registration to Kerala-based IDPCGC as SRB under IT Rules 2021
Apart from IDPCGC, the MIB has already granted registration to OTT self-regulatory bodies floated by IBDF and IAMAI
Dream11 suspends Karnataka operations following FIR against its founders
The Karnataka government recently made amendments to the Karnataka Police Act, 1963, prohibiting the online games of chance and skill where money is risked
'Purpose, Platforms, Pop Culture, Partnerships & Performance key to breakthrough content'
At e4m's fifth edition of Content Jam, HUL's Srinandan Sundaram addressed the challenges of dwindling consumer attention and how content is critical to driving new age commerce