With the acquisition, which closed on December 16, 2021, Comscore plans to expand its Media Metrix and Video Metrix currencies to include Shareablee's social media engagement and video insights
Dimpy Yadav, General Manager, Xaxis India & Nachiket Deole, Head of Sales, Double Verify, discussed how advertisers & media owners are gearing up for a cookieless world at IBC 2021
Xaxis Senior Director of Operational Excellence Tate delivered a keynote speech on 'Assessing the future of digital advertising,' at e4m-Xaxis Programmatic Summit
Sankalp Mehrotra, Vice President of Monetization, Flipkart, shared valuable insights on ‘Commerce advertising & programmatic’ in a fireside chat session at the e4m Xaxis Programmatic Summit
The multilingual brand campaign, conceptualized by Ogilvy, aims to capture the raw human emotions of competition, winning and associated delight that creates lasting social connections