The app has also gained wide popularity in countries like Singapore where it stood at rank 9 in terms of downloads and continues to be amongst the top 10 worldwide
According to industry experts, extra visibility via targeted DOOH, flexibility, real-time metrics and reporting at a glance, are some of the benefits that pDOOH offers to media buyers
In its complaint to the antitrust watchdog, the DNPA has alleged that Google, by way of abuse of its dominant position, is destroying the concept of ‘fair and well-researched journalism'
The two e-commerce giants are expected to reap rich dividends due to an increasing number of brands and categories taking to advertising in this space and the huge consumer base of these platforms