Consumers want brands to be accountable and transparent: Report Red Lab’s 4th report in its Google Trends 2021 series says that 80% of Indian respondents said it was important to find a trusted source of information, compared with before COVID-19 e4m Desk Apr 23, 2022 7:20 PM
Nestlé India reports double-digit domestic sales The company’s sales growth was in line with figures seen in the last three quarters and street estimates e4m Desk Apr 23, 2022 6:41 PM
Forever New unveils campaign for its Spring Summer collection with Diana Penty The campaign ‘Feel Fresh’ represents a woman who is glamorous in every role she plays, self-assured & seeking inspiration from her surroundings e4m Desk Apr 23, 2022 5:00 PM
MIB refrains TV channels from airing ‘provocative’ news about Russia-Ukraine war The ministry has warned that the Centre may 'regulate or prohibit' the transmission of a channel or programme if it violates the law e4m Desk Apr 23, 2022 4:17 PM
Brand ambassador Anushka Sharma stars in GIVA's latest campaign The campaign will be featured on OTT platforms like SonyLiv and Hotstar as well as social media platforms like Instagram and Youtube e4m Desk Apr 23, 2022 12:00 PM
LinkedIn unveils global campaign #FlexibleIs The campaign leads with an emotive film, highlighting the importance of flexibility in creating a fairer world of work e4m Desk Apr 23, 2022 8:44 AM
Meesho celebrates small businesses in latest IPL campaign The campaign, titled ‘Apna Cricket Adda’, showcases how small shops and businesses act as a unifying force during the cricket season e4m Desk Apr 23, 2022 8:32 AM
'I love you Rasna', says Chhota Bheem in new TVC The ad shows Rasna's new packs having Chhota Bheem in various avatars e4m Desk Apr 23, 2022 8:24 AM
India Gate's Ramadan campaign celebrates #EmotionCalledBiryani The campaign, comprising 3 digital films, has been conceptualized and executed by Maximus Collabs e4m Desk Apr 23, 2022 8:23 AM
Recap: The Week That Was We bring you a roundup of the news that made headlines this past week e4m Desk Apr 23, 2022 8:18 AM
Ranveer Singh gives life lessons in Eduauraa’s new campaign The 360-degree campaign for the edutech platform will run across all media e4m Desk Apr 23, 2022 8:16 AM
MTR Foods launches TVC for sub-brand Minute The film focuses on the range’s proposition ‘Ready in Minutes’ e4m Desk Apr 23, 2022 8:06 AM
India has been a great success story for Snapchat: Evan Spiegel The platform has added 13 million daily active users in the quarter, the Snap Inc CEO and Co-founder said e4m Desk Apr 23, 2022 7:37 AM