DaMENSCH unveils quirky campaign for its ultra-light Breeeze Boxers
The campaign throws light on the trend of soft, ultralight boxers becoming the new normal outfit for men
Date-wise News
ALTBalaji FY22 revenue jumps 68% to Rs 102.6 crore
The company added 13 shows taking the overall library to 90+ shows and sold 3.88 million subscriptions during the twelve months ending 31st March 2022
KFC says ‘Scream and Win’ in Howzzat campaign
The voice-activated campaign has been developed in partnership with Isobar
Microsoft CEO Satya Nadella leads $44 mn investment in Major League Cricket
With an additional commitment of $76 mn in fundraising over the next 12 months, MLC plans to deploy more than $120 mn to launch the first-ever US T20 cricket league
Recap: The Week That Was
We bring you a roundup of the news that made headlines this past week
Silvin & DDB Mudra take the humourous route
The brand has launched a new campaign to talk about the ‘right mix’ of PVC additives
Lendingkart unveils first campaign with brand ambassador Rajkummar Rao
Conceptualized by Contract Advertising, the campaign is aimed at engaging millions of MSMEs in India
In Tata Salt's new TVC, Ravi Kishan highlights the benefits of using 'authentic' salt
The multi-lingual TVCs are being aired in Uttar Pradesh and its surrounding states
Indian M&E sector expected to generate $53 bn annually by 2025: I&B Minister at Cannes
Anurag Thakur addressed the India Forum at the Palais des Festivals in Cannes
Finolex Cables launches campaign with Kartik Aaryan and Kiara Advani
The campaign introduces the two actors as the brand ambassadors of Finolex