Date-wise News

ICC TV rights deal: A foothold for ZEEL in cricket, a lever for Disney to focus on digital

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The deal also signifies that the days of a single broadcaster owning all major cricketing rights are gone, say experts

Javed Farooqui Aug 31, 2022 9:08 AM

The power of vernacular advertising: Shaping India’s digital ad world

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Guest Column: Ramneek Chadha, Chief Operating Officer, Xapads Media, shares how brands can harness the power of vernacular advertising

Ramneek Chadha Aug 31, 2022 9:07 AM

How brands are leveraging changing content landscape on TV

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At e4m Pride of India South, a panel chaired by Baagyalakshmi Nagarajan - Executive Director - Advertising Sales, Star Vijay, discussed how brands are growing business with the power of TV

exchange4media Staff Aug 31, 2022 9:03 AM

ZEEL's first big move following re-entry into sports

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ZEE will offer a compelling experience for the viewers and a great return on investment for the advertisers, said MD and CEO Punit Goenka

exchange4media Staff Aug 31, 2022 8:17 AM