Impact Digital Influencer Awards 2022: Mindshare and HUL take home big honours
Edelman India, Efficacy Worldwide, MediaCom, FoxyMoron among other key winners
Date-wise News
Ravish Kumar resigns from NDTV
The resignation is effective immediately, the company said
Bimaplan appoints Hemant Tathod as Chief Operating Officer
Prior to joining Bimaplan, he was with Niyo Bharat
MYK Laticrete announces MS Dhoni as its national brand ambassador
Plans integrated marketing campaign featuring Dhoni as the face on multiple-channel endorsements
Bisk Farm onboards Hrithik Roshan as brand ambassador for Googly Biscuits
Launches #GooglyTwister campaign, featuring popular dance moves by the actor
Karthi Marshan to step down as President & CMO of Kotak Mahindra Bank
He will now take on an advisory role
All about the new directors on the Board of RRPR
Sanjay Pugalia, Senthil Chengalvarayan and Sudipta Bhattacharya are the three new directors
Ajay Kakar retires from Aditya Birla Capital
October 31 was Kakar’s last day as the Chief Marketing Officer of the company
Social Beat bags Sanfe's social media marketing mandate
The partnership will bolster Sanfe’s social media campaigns across brand and product categories and help widen its reach to ensure strong positioning and greater visibility, the company said
Sudhir Chaudhary’s Black & White on Aaj Tak becomes No.1 news programme in 9 pm slot
The show was launched on July 19 2022
‘We are able to win because we can recognize what’s coming next’
At Pitch BrandTalk conference, Pawan Gadia, Global CEO, Ferns N Petals, shared the brand’s journey from 1994 till date
Influencer marketing industry to grow at CAGR of 25% for next 5 years: e4m-INCA report
The GroupM INCA-e4m India Influencer Marketing report 2022 says digital trust and authenticity are key variables in ensuring influencer credibility in the eyes of the consumers
We are building a brand ambassador in the customer: Satish NS
At Pitch BrandTalk 2022, the President of Haier Appliances India spoke about innovating with the brand’s products and getting inspired from customer experience
‘One of the most effective ways of communication is the method of digital storytelling’
Dr Ashima Singh, Assistant Professor, Amity School of Communication, was awarded the ‘Educator of the Year’ award at the e4m PR & Corp Comm Women Achievers Awards
Rohit Jain named Chairman of Digital Entertainment Committee - IAMAI
Jain is MD, Emerging Markets Asia at Lionsgate
EFGH Brand Innovations invites people to spot ‘acts of generosity’
The campaign is part of the initiative ‘GivingTuesday’
'Lock screen is the landing page of the phone; what if it becomes something more?'
Devika Sharma, Director - APAC O&O Business, InMobi, delivered the keynote address in which she spoke about creating content that captivates
Impact Digital Influencer Conference, INCA-e4m Influencer Marketing Report unveiling today
The Impact Digital Influencer Awards 2022 will also be announced later in the day
Brand purpose and brand growth can go together: Rajesh Ramakrishnan
At Pitch BrandTalk 2022, Ramakrishnan, Managing Director, Perfetti Van Melle India, said brand purpose is the reason for existence of a brand, beyond just sales
RAM Ratings Week 40'22 - 43'22: Fever FM leads in Mumbai, Delhi
Radio Mirchi stayed ahead in Kolkata while Big FM topped in Bangalore
Vikram Kirloskar, Toyota Kirloskar’s Vice-Chairman, no more
Media reports say he died of a heart attack