This season’s 5x5 championship alone has seen substantial investment in organising the event in four different cities, together with close to 40 lakhs rupees in prize money.
The TVC is by Ogilvy India
The Award ceremony will be held on 20th January in New Delhi
Directly mainly at Gen Zs, the campaign will be promoted on digital & social platforms, primarily YouTube, Facebook & Instagram
The campaign is called ‘Let Time Wait’