Dhruv Dhawan, Head of Ad at Disney+ Hotstar, shares that FMCG players are increasingly partnering with Hotstar for major cricket tournaments, a trend that was not as prevalent before
Devika Dayal, who reported to Mona Jain, former Chief Revenue Officer of News and ZMCL, had joined the 6 months back
In its BSE filing, informed that the tribunal has recalled its order sanctioned on August 10 approving the merger
Industry observers share that while KBC remains a high-impact show with Amitabh Bachchan's strong mass appeal, some advertisers may wait for more data before getting on board
The deal was finalised on September 10, 2024
Kanchan Achpal, CMO of Bliss Chocolates (SMOOR) shares how the luxury brand plans to expand its presence across India
The campaign with Sen will play out on her channels to attract maximum visibility
Manjit Cherian has over 20 years of experience in brand communication strategy
The deal was finalised on September 10, 2024
Pati is a seasoned professional with over two decades of experience in driving revenue and leading
As a part of this association, she will feature in its upcoming initiatives, campaigns
With the focus now being on zero-party, first-party data, for marketers aiming to deliver tailored experiences the news ecosystem presents challenges & opportunities, say industry bservers
India’s total AdEx expected to grow at 12.2% in 2024: PMAR Growth of Digital is projected to be 17%, TV 8% and Print 7%, according to the Pitch Madis