Date-wise News

Ola Electric’s CMO Anshul Khandelwal step

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Apart from the CMO, the CTO Suvonil Chatterjee has also tendered his resignation

e4m Staff Feb 23, 2025 12:23 PM

AI leads the charge across marketing & advertising spends in 2024

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By 2025, programmatic ads are anticipated to account for more than 70% of digital ad spend in India, with an impressive CAGR of 11% through 2027

e4m Staff Feb 23, 2025 10:52 AM

‘We moved our targeting focus from demographic to psychographic’

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Nishant Kashikar, Country Manager - India and Gulf, Tourism Australia, talks about Tourism Australia’s latest marketing campaigns, leveraging Australian cricketers and more

e4m Staff Feb 23, 2025 10:37 AM

Brands get the memo on message marketing this year

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2024 was pivotal for message marketing in India as brands embraced innovation and personalisation to engage their customers with SMS, RCS and WhatsApp

e4m Desk Feb 23, 2025 10:24 AM