Date-wise News

Amazon’s Gulshan Verma on why full‑funnel is the new advertising mantra

Gulshan Verma, Amazon Ads, e4m Screenage 2025?blur=25

Gulshan Verma, Director, Amazon Ads, engaged in a conversation with Dr. Annurag Batra, Chairman & Editor-in-Chief, BW BusinessWorld and Founder of exchange4media at e4m Screenage 2025

e4m Staff Dec 4, 2025 6:22 PM

Sanchar Saathi App: Government withdraws mandatory pre-installation rule

Mobile App?blur=25

Designed purely for cybersecurity, the app helps citizens stay protected from online threats

e4m Staff Dec 4, 2025 6:11 PM

Flam appoints Arun Kumar Rajendran as AVP-Marketing

Arun Kumar Rajendran appointed AVP–Marketing at Flam?blur=25

Arun Kumar has earlier led teams at brands like Paytm, Flipkart, and Razorpay

e4m Staff Dec 4, 2025 10:16 AM

Puneet Kumar Malik moves on from Aditya Birla Lifestyle Brands

Puneet Kumar Malik resigns as CEO of Aditya Birla Lifestyle Brands?blur=25

Malik was CEO of Aditya Birla Lifestyle Brands’ innerwear business

e4m Staff Dec 4, 2025 10:15 AM

Personalisation needs to come from consumer insights: Pernod Ricard’s Pierre de Greef

Pierre de Greef?blur=25

At e4m Screenage 2025, Pierre de Greef reveals why mobile velocity, AI and hyper-personalisation are redefining how spirit brands earn attention in India

e4m Staff Dec 4, 2025 10:12 AM

Why Big Tech Is Failing to Personalise for India’s Billion-User Market

Martech India?blur=25

India’s billion-user market has exposed a global personalisation failure. Big Tech struggles to serve India’s diverse languages, cultures, devices and behaviours.

e4m Staff Dec 4, 2025 10:10 AM

Sanjeev Mulchandani elevated to President-Sales at Associated Broadcasting (TV9)

Sanjeev Mulchandani appointed President-Sales at TV9 Network?blur=25

Sanjeev Mulchandani has also held senior roles at ZEEL, iTV Network, Network18, among others

e4m Staff Dec 4, 2025 10:06 AM