Date-wise News

OOH shines bright this festive as inventory jumps 15-20%

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From premium LED billboards to rural haats and temple towns, brands across categories are opting for OOH, reaffirming that outdoor is back in the core media mix, assert industry players 

e4m Staff Dec 31, 2025 9:51 AM

Greater Bengaluru draft OOH rules brings in centralised, auction-driven model

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The draft puts forward a far tougher enforcement framework to curb Bengaluru’s long-standing problem of unauthorised hoardings

e4m Staff Dec 31, 2025 9:50 AM