Date-wise News

Industry leaders are hoping the government will move beyond legitimacy debates and focus on enabling sustainable growth, domestic IP creation and global competitiveness

e4m Staff Jan 16, 2026 12:50 PM

As data access tightens and AI takes the driver’s seat, personalisation is being rebuilt around intent, trust and real-time judgement rather than identity

e4m Staff Jan 16, 2026 12:49 PM

Pongal has evolved into a short, high-intent consumption window with brands moving away from momentary festive advertising towards experience-led, cultural storytelling, note industry observers

e4m Staff Jan 16, 2026 12:46 PM

Industry watchers have suggested that a compromise ruling is a possibility; court could allow slight flexibility for channels or offer exemptions for specific types of programming

e4m Staff Jan 16, 2026 12:44 PM

As people, creators and AI shape belief earlier in the journey, advertising is being repositioned—from persuasion engine to trust amplifier: marketers and advertising leaders tell e4m

e4m Staff Jan 16, 2026 12:42 PM