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TRP row also puts the spotlight on news-licensed channels carrying general entertainment and sports programming
The panel will also study how the industry can gain better access to institutional finance and explore alternative funding mechanisms for film production
Ganapathy Viswanathan, Independent Communication Consultant & Author, decodes RCB’s emotional bonding fans
The study found that celebrity-endorsed advertisements accounted for 61% of total advertising volumes on Linear TV, compared with 49% on Connected TV