Abhishek Gupta
Abhishek.Gupta@e4m.com
@AbhishekGupta
Authors
The author is the Founder and CEO of Sterling AG.
Guest Column: Can the Indian Armed Forces make their brand felt on Independence Day?
They have not currently managed to leverage the power digital platforms to establish a connection with the target audience
Guest Column: Basics of choosing the right influencer for your marketing
Consolidate budgets and utilise them for a Class A, subject expert influencer, which will lend the asset or engagement a greater lifetime value, says Abhishek Gupta, Founder and CEO of Sterling AG