Nandan Nilekani returns to Infosys as Chairman
Jeffery S Lehman and John Etchemendy have also quit the Infosys board shortly after Vishal Sikka announced his resignation.
Date-wise News
In total 24 companies race for IPL Media Rights
Airtel, BAM Tech, DAZN / Perform Group and Yahoo have now expressed interest in bidding for the IPL media rights making the count of total of 24
Udaya News to shut shop in October 2017
Sun TV Network has confirmed the same in a mandatory filing before the Labour Department
SABGROUP elevates Manav Dhanda to CEO of broadcasting arm, TV Vision
He is also appointed as Additional Non-Executive Director of SAB Events & Governance Now Media Limited, under the umbrella brand of SABGROUP
Cogoport hires The Minimalist as its branding agency; unveils new logo
The company undergoes a major rebranding exercise The company undergoes a major rebranding exercise
Envigo retains digital duties for Indiagift.in
As part of the new mandate, Envigo will optimize their SEO for enhanced visibility, increase web traffic, design and develop campaign, content creation and social media through a healthy media mix
BARC Week 33: Zee Anmol leads Hindi GEC category (U+R)
Zee Anmol also led the rural market while Colors was the most watched Hindi GEC in the urban market
ZEEL appoints LOWE LINTAS and Publicis India as its Creative Partners
FCB Ulka was the incumbent creative agency FCB Ulka was the incumbent creative agency
FoxyMoron assigned GoAir’s digital mandate
The mandate includes media, social media and creative duties
Brands liven up Ganesh Chaturthi festivities with creativity and devotion
Vodafone, Lokmat, Shemaroo Entertainment and Ford dished out interesting and engaging campaigns to usher in Ganesh Chaturthi festivities
Sridhar Ramasubramanian, COO, GroupM South Asia, steps down; Vishandas Hardasani takes charge
Vishandas Hardasani, CFO, GroupM India will take on the additional responsibilities of IT, Admin and Operations in addition to his current responsibilities with immediate effect
ICMA 2017: Relevance is key to a great content strategy: Viral Oza
Viral Oza, CMO at the Lodha Group gives his thoughts on what makes a great content strategy
We don’t look at marketing as a means to acquire new users: Mayank Bhangadia, CEO and Co-founder, Roposo
The homegrown social network has launched its first digital campaign with the tagline #TrulySwadeshi
How do marketers track the ROI of content marketing for their business?
With content marketing competing with influencer marketing, SEO, PPC, social media marketing, etc. tracking ROI on content marketing has become imperative
sunSTRATEGIC wins multi-agency pitch of Droom
They have been entrusted with the content-driven campaign strategy and creative mandate
Guest Column: Can the Indian Armed Forces make their brand felt on Independence Day?
They have not currently managed to leverage the power digital platforms to establish a connection with the target audience
Patanjali Range of Products leads BARC’s Top 10 Brands@ Week 33
Dove Cream Bathing Bar and Horlicks moved to second and third spot with 10,324 and 10,248 insertions respectively