Authors
Anand Jain is Co-Founder & Chief Strategy Officer of CleverTap. Anand is a serial entrepreneur with over two decades of hands-on experience in full customer life-cycle software development. Before founding burp.com which eventually got acquired by Network18, Anand worked as a Senior Software Engineer at Motorola. In 2013 he, along with two other colleagues, went on to found CleverTap.

Guest Column: Anand Jain, Co-founder & CSO, CleverTap, tells us why user retention is a crucial element of growth
Anand Jain Sep 20, 2019 8:58 AM