Date-wise News

Entco, an Indian live music production company, will be rebranded as Believe Entertainment

e4m Desk Sep 20, 2019 7:40 PM

Three new attractive combos in SD and HD packs have been introduced starting from Rs 219

e4m Desk Sep 20, 2019 5:35 PM

The brand’s Instagram community will decide and co-create what happens next in the  PujoPerfect Love Story

e4m Desk Sep 20, 2019 4:43 PM

As part of the association, Dreamgirl’s production house Balaji Motion Pictures has released a co-branded advertisement featuring Ayushman Khurana

e4m Desk Sep 20, 2019 4:40 PM

Celebrating the upcoming TV premiere of Super 30 on Star Gold, September 22, the channel held a series of campaigns called the ‘Super 30 Express’ and ‘Super Fans’

e4m Desk Sep 20, 2019 4:31 PM

Togglehead Studios is led by Executive Creative Director, Prashant Gaikwad

e4m Desk Sep 20, 2019 4:03 PM

The agency has brought together Amul and Cricket South Africa in an innovative partnership for the on-going Proteas Tour of India

e4m Desk Sep 20, 2019 3:48 PM

The new 8-year programming agreement will see ESPN continue as Global Broadcast Partner of Special Olympics events through 2027, including the World Games, World Winter Games and USA Games

e4m Desk Sep 20, 2019 3:28 PM

The first episode of the series will feature British adventurer and environmentalist David De Rothschild as he explores Indonesia and Australia  

e4m Desk Sep 20, 2019 3:17 PM

Devendra V Darda elected as Deputy Chairman

e4m Desk Sep 20, 2019 2:51 PM

These partnerships will provide a unique platform for Criteo to cover broader market segments in this fast-growing country

e4m Desk Sep 20, 2019 1:54 PM

The US-based digital marketing firm is already working with regional banks and eCommerce players in Australia, Singapore, and India

e4m Desk Sep 20, 2019 1:04 PM

In this new role, Bhagat will be spearheading the communication and positioning strategies for the brand across the country

e4m Desk Sep 20, 2019 12:17 PM

Head-to-head campaign test reveals Xaxis video solution delivered 15 times more viewable cost efficiency versus social video ads

e4m Desk Sep 20, 2019 11:56 AM

The mandate is aimed at establishing fashion as the key differentiator for the brand

e4m Desk Sep 20, 2019 11:33 AM

The agency will handle social media creatives, media and ORM-led services for Softweave, along with strategic positioning, content creation and brand awareness

e4m Desk Sep 20, 2019 11:00 AM

Mumbai Indians continued to top the charts for the fourth time with an 8.5% increase in brand value at Rs 809 crore

e4m Desk Sep 20, 2019 10:24 AM

Guest Column: Anand Jain, Co-founder & CSO, CleverTap, tells us why user retention is a crucial element of growth

Anand Jain Sep 20, 2019 8:58 AM

PN Ranjit Kumar, Joint Secretary at the Ministry of AYUSH, says out of the Rs. 42 cr allocated by the Ministry for promotion of yoga, almost 45% of it has been the marketing expenditure

Nafisa Shaheen Sep 20, 2019 8:57 AM

Larson, Global Director at Google Brandlab, speaks about the paradigm shift in ads from television to digital, and digital to mobile-first

Tasmayee Laha Roy Sep 20, 2019 8:50 AM

Dhillon, Vice President, Hair Care, Hindustan Unilever, speaks to us about the idea behind Dove’s AapkeBaalAapkiMarzi campaign, and how the brand aims at breaking stereotypes

e4m Desk Sep 20, 2019 8:33 AM

With the ‘Advertising You Can Play With’ offering, Facebook aims to let advertisers use more interactive and playful ways to connect with audiences and communities

e4m Desk Sep 20, 2019 8:28 AM

Experts say any promise of value-added services on apps is a good marketing strategy

Shikha Paliwal Sep 20, 2019 8:26 AM

The CMO shares insights on their #YourHappyBalance campaign, marketing strategy and growth plans

Noel Dsouza Sep 20, 2019 8:26 AM

Gupta, the newly elected Chairman of ASCI, speaks to exchange4media about how the self-regulatory body will continue to reinvent itself and further build consumer awareness

Misbaah Mansuri Sep 20, 2019 8:25 AM