Authors
Bharat Khatri is Country Lead, Xaxis India

Guest column: Bharat Khatri - Country Head, India - Xaxis , writes that it's time advertisers look beyond traditional TV and diversify their media budgets to leverage emerging digital channels
Bharat Khatri Jul 15, 2020 8:33 AM

Guest Column: Khatri, Country Lead, Xaxis India, tells us about how data and the technology to exploit it is crucial in attracting customers through personalising purchase journeys
Bharat Khatri Apr 1, 2019 8:55 AM