Campaign gets over half a million views in 48 hours, over 70,000 shares; microsite got over 34,000 registrations for samples and prank was trending on WhatsApp
The new campaign ‘Pressure Ko Bolo Bye’, in association with Early Childhood Association, addresses the issue of constant comparison by parents, academic stress and peer pressure towards children
The appointment will come into effect from April 1, 2019 post expiration of term of Rajan Gupta, the current President. Sharma is currently the CEO of Den Networks Ltd
As a prank, announced the launch of India’s first Game of Thrones-themed hotel
Kango will be leading Google’s engagement with Publicis and DAN
BARC India asserts yet again that it sends data to subscribers every week and has decided not to put it up on its website due to volatility in data
Ogilvy Mumbai, in collaboration with Ogilvy Melbourne, rolled out hoardings 'Welcome back Steve and Dave’ in Jaipur, Hyderabad & Kolkata
The 10-year agreement includes iconic Planet Earth titles and popular categories such as science & technology, adventure & exploration, history, space, animals and more
Hector owners will be able to stream over 30 million songs across 28 languages as they drive without the need for a smartphone
Nielsen research shows these passengers spend about 1 hour 40 minutes at the airport & a significant time is spent looking at ads
The Annual WEF 2019 will be held from April 11 to 16 at Vivanta by Taj, Dwarka, on the theme ‘Reimagining Societies: Reclaiming Humanity with Gender Equality’
For the song, TikTok has created a musical sticker, which has been weaved into the video narrative
Star India and Hare Krsna Content Broadcast have received one license each. Both Star and Viacom18 seem interested in getting into the regional markets with these new channels
Set in a quirky setup, the video revolves around the narrative of a man hassled and annoyed about not getting the ideal hotel room
The brand along with Tamil actor Sathish Muthukrishnan prank people across the city in a bid to distinguish the ‘Fool’ from the ‘Cool’
The badge will be displayed on the profile of every OkCupid member who has responded ‘yes’ to Do you watch Game of Thrones?
The account will be handled out of Lowe Lintas Bangalore and the scope entails building on and offline brand campaigns
The campaign has been geo-targeted on the basis of neighbourhoods, traffic intersections, with one liners depicting real-life situations
The most common reason for upholding complaints were unsubstantiated and exaggerated claims that exploit consumers’ lack of knowledge
The brand will be managed by 22feet Tribal Worldwide
The Daily Fantasy experience is available on the Yahoo Cricket app for download on Google Play and is also available on web browsers on both desktop and mobile.
The campaign constitutes of three films featuring Amitabh Bachchan and an aquatic creature symbolizing embarrassments that customers face when they adopt shortcuts while building house
Renowned cricketer Virender Sehwag, Bollywood actors Pankaj Tripathi, Kalki Koechlin and Siddhant Chaturvedi and global advertising maven Gordon Bowen amongst speakers
As the official partners of Kings XI Punjab, the cheerleaders will encourage the crowd using the ‘Quik Dry’ Towels as a prop
Isobar's white paper uncovers and shares the opportunities of Single Page Applications (SPAs) in driving experience-led transformation
The GEC organized a star-studded evening as part of their mega show Namma Ooru Thiruvizha to recognize the efforts of these eight local residents for their contribution to the society
The channel airs the sitcom in a new avatar, with one character in every episode speaking in the conspicuous voice of a prominent Bollywood personality, that too in Hindi
A newly launched microsite klrahul.redbull.com will enable fans of KL Rahul to play an interactive quiz called Red Bull Fastest 50
The agency will launch a new design & innovation unit, Dentsu India Tomorrow Lab, under her leadership
The rebranding comes as Facebook CEO Mark Zuckerberg attempts to establish full control over the entity, which also includes the integration of Facebook, Instagram, and WhatsApp
Advertising industry experts spill the tea on whether OTT platforms and their premium service paywall pose a challenge for advertisers or not
Guest Column: Khatri, Country Lead, Xaxis India, tells us about how data and the technology to exploit it is crucial in attracting customers through personalising purchase journeys
The digital content creators are now experimenting with genres and formats. From black & white originals to full length feature film, 2019 will be a year of experiments for TVF
Dr Roy, Co-Founder & Executive Co-Chairperson, NDTV Group spoke about the issue of fake news, the growing interdependence between social feeds and newsrooms and the future of TV news in India.
Siju Prabhakaran, Executive Vice President & Cluster Head, South Business, ZEE, talks about the cluster’s performance last year, content strategy for each market, focus areas for 2019 and more
Ashutosh Harbola, CEO & Co-founder of Buzzoka spoke about emerging trends, how social media influencers will shape the elections, new-age influencers and more
We look at how brands like Vivo, Star Sports, Hotstar & PhonePe are making the most of their presence in this season of the Indian Premier League