C Shyamsundar
guestcolumn@exchange4media.com
@C Shyamsundar
Authors
Guest Column: Changing viewership trends of Kannada News genre: C Shyamsundar
Viewing pattern and the loyalty seems to be shifting too quickly in recent times, says C Shyamsundar. “With 6-7 channels 3 years back Vs 11 channels at present, too many players are fighting for their pie in Kannada News genre. Yet no channel got close to the undisputed no.1”
Guest Column: Decoding the distinct DNA of South Indian news channels
In a bid to increase viewership, news channels down South offer content that goes beyond regular news. But how further away can news channels go from news in the race for numbers, asks Asianet News Network's C Shyamsundar