Date-wise News
The 2013 Creative Review, to be presented by Agnello Dias and Josy Paul, will kick of The Advertising Club’s 60th anniversary celebrations this year
exchange4media Staff Feb 11, 2014 6:12 PM
Today’s hearing saw Kantar Media place its point of view in the case. Tomorrow, the three respondents in the case – the Govt, TRAI & NBA – will present their points of view. Following this, the Court is expected to giving its ruling
Abid Hasan Feb 11, 2014 5:01 PM
Dr. Vishwanath's cremation is scheduled to take place at Lodhi Road at 3 pm today. The demise of this extremely talented professional is condoled
exchange4media Staff Feb 11, 2014 2:27 PM
Industry observers have said that the proposed guidelines for MSO modules by I&B Minister Manish Tewari will end the nuisance of cable monopoly, which adversely affects fair competition, pricing & quality of service
Abhinav Trivedi Feb 11, 2014 9:14 AM
Debabrata Mukherjee, VP Marketing & Commercial, Coca Cola feels brands can do multiple things on the digital platform in India, he also emphasised on the role of mobile marketing
Abid Hasan Feb 11, 2014 9:11 AM
Today, we have all failed Roda Mehta, the vision with which she started this body. The MRUC has failed her. In my mind, she is still a legend, says the former Chairman of MRUC
exchange4media Staff Feb 11, 2014 8:58 AM
Advertisers are concerned over the looming ratings blackout scenario as they feel that advertising on TV without proper ratings numbers is like shooting in the dark
Abid Hasan Feb 11, 2014 8:41 AM
Deepika Warrier, VP - Mktg, PepsiCo, talks about how the digital medium is changing the way ideas are created, the need to go beyond traditional B-School hiring & the scope to create vernacular content
In a bid to increase viewership, news channels down South offer content that goes beyond regular news. But how further away can news channels go from news in the race for numbers, asks Asianet News Network's C Shyamsundar
C Shyamsundar Feb 11, 2014 8:28 AM
The services for which clients pay for now will have to be provided for free. Only those agencies that go beyond the brief will survive, says the Principal Consultant & Executive VP, RK Swamy BBDO
Deepa Balasubramanian Feb 11, 2014 8:13 AM
The fourth edition of exchange4media's OOH Conference & Awards will be held on March 20, and with the kind of entries pouring in, this year too is poised to be a win-win for the industry
exchange4media Staff Feb 11, 2014 8:05 AM
TRAI has today notified amendments to the existing regulatory framework with regard to distribution of TV channels from broadcasters to Distribution Platform Operators
exchange4media Staff Feb 11, 2014 7:49 AM
Kohli in his leadership role will look after advertising sales, marketing & events, apart from related aspects. He moves in from TV18, where he was Senior Vice President
Annurag Batra Feb 11, 2014 7:47 AM
The media group has reported its highest ever EBITDA at Rs 77.5 cr, a growth of 61% YoY. Consolidated revenues were up 3% at Rs 525.5 cr; advertising revenues grew 3% YoY
exchange4media Staff Feb 11, 2014 7:45 AM
Digital media shows the maximum growth with 35%. This is followed by 12% in TV, a drop from 13.6% in 2013. Cinema remains constant at 12% for this year as well. Print medium shows a significant increase by 8.5%
exchange4media Staff Feb 11, 2014 7:43 AM
