Charulata Ravi Kumar
editor@exchange4media.com
@Charulata Ravi Kumar
Authors
Smooth, slick and sensuous: Can this be cement?
What’s surprising is that a brand in a staid and seemingly boring category has the courage to step aside from its comfort zone and change the game for all others, says Razorfish CEO Charulata Ravi Kumar as she reviews UltraTech’s Build Beautiful commercial