The India Today Group (ITG) in a mega brand play is likely to be extending its brand name 'India Today' to Headlines Today, which according to reliable resources will bring in an integration of digital, television and print going forward
Also contributing to the website will be journalist Sidharth Bhatia, Shobhan Saxena, Gautam Bhatia, Beena Sarwar, Raghu Karnad
This has been launched to measure and optimise all media and quantify how media influences the consumer journey to drive sales
Experts discuss how brands can effectively use Corporate Social Responsibility (CSR) initiatives as a strong marketing strategy, and business driver at a panel discussion hosted by Pitchfork Partners and Innate Motion
The Prime Minister’s China visit had an unintended hilarious consequence as internet users unleashed their creativity to make funny memes at PM Modi’s expense
What’s surprising is that a brand in a staid and seemingly boring category has the courage to step aside from its comfort zone and change the game for all others, says Razorfish CEO Charulata Ravi Kumar as she reviews UltraTech’s Build Beautiful commercial
David Shing, Digital Prophet, AOL, who spoke at PromaxBDA, gives a glimpse into where the digital realm is moving while advocating that brands need to stop talking about innovation and start talking about invention
Manish Tewari, former Minister for Information and Broadcasting and Sambit Patra, National Spokesperson, BJP discuss ‘Freedom of Speech, its impact on internet governance’ at an ASSOCHAM event
Experts discuss how brands can effectively use Corporate Social Responsibility (CSR) initiatives as a strong marketing strategy, and business driver at a panel discussion hosted by Pitchfork Partners and Innate Motion