Chehneet Kaur and Sonam Saini
Senior correspondent
Chehneet.Kaur@exchange4media.com
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As newsprint prices surge, print pins hope on festive season
The newsprint cost has increased 7-8% in recent times, crossing $600 USD per metric tonne as compared to $500 six-seven months ago
Counting on the big day: News channels expect up to 50% jump in revenues for poll results
Ad rates too typically go up 40-50% during elections, say industry experts
Elections 2024: News channels expect 25-30% jump in ad revenue in Q1
Industry insiders say some news channels increase ad rates by more than 50%, while others hike them 100% during polls